Humanity has an affinity for adventure and discovery. History has shown that places previously deemed out of reach have been visited and that in the wake of intrepid individuals follow an adventurous few and finally that segment of the general tourist population that can afford it. Thus increasingly remote heritage places have come under threat from visitation. It is time to consider the implications of future visitation of heritage sites on the lunar surface. While ecotourism principles can be espoused on Planet Earth, the mere visitation of lunar landing sites if the Apollo program can diminish their heritage value.