This report summarises two studies that sought to (1) determine how Ontario consumers perceive her sparkling wines, and what the extrinsic drivers are that influence purchase behaviour, and (2) identify the key information elements on Ontario sparkling wine labels that associate with willingness to buy, price willing to pay, and perceptions of quality.
|Publisher||Ontario Grape and Wine Research Inc.|
|Commissioning body||Ontario Grape and Wine Research Inc.|
|Number of pages||43|
|Publication status||Published - 12 Nov 2020|