Focus the Fizz: Using consumer insights to inform branding, labelling and development of Ontario sparkling wine

Gary Pickering, Belinda S Kemp

Research output: Book/ReportCommissioned report

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Abstract

This report summarises two studies that sought to (1) determine how Ontario consumers perceive her sparkling wines, and what the extrinsic drivers are that influence purchase behaviour, and (2) identify the key information elements on Ontario sparkling wine labels that associate with willingness to buy, price willing to pay, and perceptions of quality.
Original languageEnglish
PublisherOntario Grape and Wine Research Inc.
Commissioning bodyOntario Grape and Wine Research Inc.
Number of pages43
Publication statusPublished - 12 Nov 2020

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