The supply chain performance of Australian cattle producers was analysed to determine the key drivers of food quality. This required the development of an integrated framework that both analysed supply chain practices, including antecedent cooperative behaviour, and provided supply chain performance indicators. Based on the results of these analyses, the ultimate objective was to suggest improvements to these supply chains that enhance performance of the businesses concerned. The findings indicate that cattle producers should focus on customer relationship management and information quality in order to achieve better flexibility and food quality in their supply chain performance.
|Title of host publication||Aligning Innovation in Developed and Emerging Economies|
|Place of Publication||Melbourne|
|Publisher||Monash University Publishing|
|Number of pages||7|
|Publication status||Published - 2011|
|Event||International Research Conference on Quality Innovation and Knowledge Management - Kuala Lumpur, Malaysia, Malaysia|
Duration: 15 Feb 2011 → 18 Feb 2011
|Conference||International Research Conference on Quality Innovation and Knowledge Management|
|Period||15/02/11 → 18/02/11|
Jie, F., Parton, K., & Wang, K. (2011). Food quality as a supply chain performance indicator for Australian cattle producers. In A. Sohal (Ed.), Aligning Innovation in Developed and Emerging Economies (pp. 200-206). Monash University Publishing.