TY - JOUR
T1 - From crisp to fuzzy-sets QCA in exploring causal configurations
T2 - Examples from the New Zealand context
AU - Lambert, Simon J.
AU - Krivokapic-Skoko, Branka
PY - 2016/7/3
Y1 - 2016/7/3
N2 - This article outlines illustrative applications in the use of QCA and its fuzzy-set variant in three examples of business promotion in New Zealand in the establishment of ethnic business networks, new land-based ventures, and the success and failure of end-user innovation. The three studies offer insights into the genesis of ideas, assembly of business support, and development and dissemination of designs, prototypes, and products. The focus of the article is the methodological power of QCA to present empirically-derived Boolean equations that describe configurations of particular outcomes across multi-level analyses of the business groups and networks, industries, and individual businesses.
AB - This article outlines illustrative applications in the use of QCA and its fuzzy-set variant in three examples of business promotion in New Zealand in the establishment of ethnic business networks, new land-based ventures, and the success and failure of end-user innovation. The three studies offer insights into the genesis of ideas, assembly of business support, and development and dissemination of designs, prototypes, and products. The focus of the article is the methodological power of QCA to present empirically-derived Boolean equations that describe configurations of particular outcomes across multi-level analyses of the business groups and networks, industries, and individual businesses.
KW - end-user innovation, ethnic business networks, New Zealand, QCA
UR - http://www.scopus.com/inward/record.url?scp=84978153746&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84978153746&partnerID=8YFLogxK
U2 - 10.1080/10496491.2016.1190548
DO - 10.1080/10496491.2016.1190548
M3 - Article
AN - SCOPUS:84978153746
SN - 1049-6491
VL - 22
SP - 543
EP - 555
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 4
ER -