TY - JOUR
T1 - Gravitational Theory
T2 - A Consumer Behaviour Perspective
AU - Coghlan, Ian
N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = International Journal of Business and Society. ISSNs: 1511-6670;
PY - 2006
Y1 - 2006
N2 - Gravitational theory has long been used as a basis for developing location models that specify where shopping centres, shops, industry and public services should be located to appeal to potential consumers who will gravitate to destinations dependent upon the size or mass of the destinations and consumers' distances from them. The theory has been applied in a macro sense to ascertain where segments of consumers and suppliers are most likely to meet and exchange products and services. However, the theory can equally be applied to model the behaviour of individuals in very local contexts, so it has predictive value for ascertaining where a person may journey to perform a task at home, at their workplace or shopping. The author's exploratory research showed that in a controlled research setting with no extraneous variables, gravity alone plausibly affects an individual's choice of destination. If the research can be replicated in various environments and applied to society it could have implications for retailing, urban planning and workplace and home design.
AB - Gravitational theory has long been used as a basis for developing location models that specify where shopping centres, shops, industry and public services should be located to appeal to potential consumers who will gravitate to destinations dependent upon the size or mass of the destinations and consumers' distances from them. The theory has been applied in a macro sense to ascertain where segments of consumers and suppliers are most likely to meet and exchange products and services. However, the theory can equally be applied to model the behaviour of individuals in very local contexts, so it has predictive value for ascertaining where a person may journey to perform a task at home, at their workplace or shopping. The author's exploratory research showed that in a controlled research setting with no extraneous variables, gravity alone plausibly affects an individual's choice of destination. If the research can be replicated in various environments and applied to society it could have implications for retailing, urban planning and workplace and home design.
M3 - Article
SN - 1511-6670
VL - 7
SP - 108
EP - 118
JO - International Journal of Business and Society
JF - International Journal of Business and Society
IS - 2
ER -