'Guess and go': The ethics of the mediatisation of professional sport in Australia

Tracie Edmondson

Research output: Book chapter/Published conference paperConference paperpeer-review


This paper highlights ways that changes in the emerging digitised media and communication landscape that envelopes professional sport in Australia influence the ethics of journalism practice. The approach was adopted in the context of mediatisation research as a study of the ‘transformation of everyday life, culture and society in the context of the transformation of the media’ (Krotz 2017: 108-109). It uses the notion of mediatisation to help conceptualise media change and the Media, Entertainment and Arts Alliance’s Journalist Code of Ethics as a benchmark for ethical practices in Australia. Findings indicate that routine violations of core ethical standards of Australian journalism – such as ‘striving for accuracy’, doing the ‘utmost to give a fair opportunity for reply’ and achieving ‘fair correction of errors’ – are occurring as a result of the pervasive digitised 24/7 news cycle (MEAA Journalist Code of Ethics 2017).
Original languageEnglish
Title of host publicationEthical Space
Subtitle of host publicationThe International Journal of Communication Ethics
EditorsTom Bradshaw, Daragh Minogue
Place of PublicationSuffolk UK
PublisherAbramis Academic
Number of pages15
Edition1/2 2018
ISBN (Print)9781845497231
Publication statusPublished - Feb 2018
EventInstitute of Communication Ethics Annual Conference 2017: Sports Journalism: ethical vacuum or ethical minefield? - Frontline Club, London, United Kingdom
Duration: 27 Oct 201727 Oct 2017

Publication series

NameEthical Space: The International Journal of Communication Ethics
PublisherAbramia Academic
Number1/2 2018
ISSN (Print)1742-0105


ConferenceInstitute of Communication Ethics Annual Conference 2017
Country/TerritoryUnited Kingdom
Internet address


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