Guest editorial: Consumers and technology in a changing world

Ben Lowe, Yogesh Dwivedi, Steven Peter D'Alessandro

Research output: Contribution to journalEditorialpeer-review

7 Citations (Scopus)


The internet and other technologies have changed our lives substantially. These days, you can be sitting in a café and stream almost any music instantaneously, order something to arrive at your home the next day, video chat to your friend on the other side of the world,send a birthday card, control the climate in your home, keep track of your physical activity by syncing with your smart watch and many other things; all with a thumb press on a smartphone or some other connected device. While such actions seem quite normal it is sometimes easy to take them for granted and perhaps forget that they are based around products which are relatively recent innovations enabled by advances in mobile connectivity and other technologies.
Original languageEnglish
Pages (from-to)1038-1050
Number of pages13
JournalEuropean Journal of Marketing
Issue number6
Publication statusPublished - 10 Jun 2019


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