Abstract
Social media use is ubiquitous capturing people from all walks of life. Many use social media to convey attitudes, opinions and preferences. Michael will unpack social listening showing you how you can get in touch with the communities you serve and show you how the insights can be put into action. This talk will give practical examples showcasing how listening to the community has created change through campaigns, policy actions and more.
Original language | English |
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Publication status | Published - Oct 2019 |
Event | Change 2019: Empower, enable, enact - Griffith University, South Bank, Australia Duration: 23 Oct 2019 → 25 Oct 2019 https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith/change-2019 https://www.griffith.edu.au/__data/assets/pdf_file/0024/782322/Change-2019-Conference-Justification-Toolkit.pdf |
Conference
Conference | Change 2019 |
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Country/Territory | Australia |
City | South Bank |
Period | 23/10/19 → 25/10/19 |
Internet address |