Hashtag communication and connection: The emotion and information flow and structure of digital communication

Research output: Other contribution to conferenceAbstract


Our contemporary worlds and cultures have been profoundly integrated into digital dimensions over the last 30 years. This integration is partially connected to past forms of blending of image, text and sound that have been elemental in how human culture has communicated for more than 100,000 years. The hashtag is an example of how a particular model of communication has been instrumental in the structure of social media connections, commercial and information patterning, and emotional attributions that help define how collectives are formed and reformed in digital culture. This presentation looks at the development of hashtag within and between cultures in exploration of its formation of alliances, engagements and values across the various social media platforms. The study identifies how the hashtag works emotionally, politically and culturally in shaping our forms of connection and communication in contemporary life.

From the basis of analysis of the emotional and informational qualities of the hashtag, the presentation then moves on to a discussion of other “emblems” of emotion in digital culture: specifically, the presentation and associated discussion will move to consider emoji, memes, and facial expression recognition in and through the intercommunication industries of social media and their billions of users and subscribers on platforms such as Instagram, Tik Tok, Facebook, WeChat Twitter and Snapchat among many others.
Original languageEnglish
Publication statusPublished - 27 Oct 2022
EventEmotion in Digital Culture 2022 - University of Copenhagen, Department of Nordic and Linguistic Studies, Copenhagen, Denmark
Duration: 27 Oct 202227 Oct 2022
https://nors.ku.dk/english/calendar/2022/emotion-and-digital-culture/ (Event website)


WorkshopEmotion in Digital Culture 2022
Internet address


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