Hedonic stimulus in public engagement with nutrition science: Findings from a coal mining town in rural/regional Australia

Despite widespread Government nutrition and food consumption advice in Australia, diet-related disease incidence continues to increase. This study examines public attitudes to food, nutrition, and well-being through the dual filters of populist gastronomy (Nigella Lawson) and traditional nutrition science communication with middle class/professional adults residing in a low Socio-economic Index (SEI) area of semi-rural NSW that is characterised by greater than average diet-related morbidity. Using a voluntary participatory research approach, a qualitative study was conducted with six focus groups (n=47) who self identified as primary food providers. The topics examined were: perceptions of current dietetic or government nutrition advice; the importance of flavour versus health concerns in food choices; immediate gastronomical perceptions of a Nigella Lawson meal; and the effects of narrative on menu planning and consumption. This study demonstrates how the hedonic gastronomic narrative influences and enhances public food understanding and dietary practices. We conclude that current Nutrition Science communication narratives would benefit from a broader gastronomic focus emphasising flavour and pleasure in consumption.