In an increasingly digital environment, many factors influence how academic researchers decide what to read, what to cite, where to publish their work, and how they assign trust when making these decisions. This study focuses on how this differs according to the geographical location of the researcher, specifically in terms of the country's level of development. Data were collected by a questionnaire survey of 3650 authors who had published articles in international journals. The human development index (HDI) was used to compare authors' scholarly behavior. The findings show that researchers from less developed countries such as India and China (medium HDI) compared to those in developed countries, such as the USA and UK (very high HDI) are more reliant on external factors and those criteria that are related to authority, brand and reputation, such as authors' names, affiliation, country and journal name. Even when deciding where to publish, the publisher of the journal is more important for developing countries than it is for researchers from the US and UK. Scholars from high HDI countries also differ in these aspects: a) they are less discriminatory than authors from developing countries in their citation practices; b) for them the fact that a source is peer reviewed is the most important factor when deciding where to publish; c) they are more negative towards the use of repositories and social media for publishing and more skeptical about their potential for increasing usage or reaching a wider audience.