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How well do AACSB, AMBA and EQUIS manage their brands?
Morgan P. Miles
, Martin Grimmer
, Geralyn Mc Clure Franklin
Business
Marketing Research Group
University of Tasmania
UAE University
University of Tennessee
Research output
:
Contribution to journal
›
Article
›
peer-review
9
Citations (Scopus)
Overview
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Keyphrases
Business Schools
100%
Equus
100%
Business School Deans
50%
Accreditation
33%
Business School Accreditation
33%
Online Survey
16%
Global Market
16%
Design Methodology
16%
Management Development
16%
Strategic Planning
16%
Dean
16%
Complex Decisions
16%
Quality Improvement Systems
16%
Market Position
16%
Private Label
16%
Strategic Brand Management
16%
Global Sample
16%
Strong Brand
16%
Co-branding
16%
School Marketing
16%
Face Complex
16%
AACSB
16%
Accreditation Bodies
16%
Survey Monkey
16%
School Branding
16%
Marketing Strategic
16%
Development Quality
16%
Social Sciences
Business School
100%
Accreditation
50%
International Business
12%
Market Position
12%
Occupational Career
12%
Management Development
12%
Strategic Planning
12%
Online Survey
12%
Career
12%