Abstract
This paper explores how Transactional Analysis (TA), a humanistic method for personal, interpersonal and organisational development, influences explicit and implicit strategic aims of a single regional government department case organisation in Switzerland. For two decades this organisation responsible for helping unemployed people find work has trained its employees in TA to professionalise counselling and communication. The study analyses in-depth interviews with senior executives and accredited trainers using Saldaña’s (2016) coding techniques. The findings indicate TA is helpful for aligning the needs of the organisation and employees. Analysis revealed five positionings of TA positively associated with explicit and implicit strategic aims: Human in the centre; Competent growing people; Respectful and purposeful interactions; Agreed internal communication customs; and Mastering core business. The findings show that the organisation benefits from self-responsible employees, respectful and purposeful interactions, and a constructive atmosphere where aims are achieved efficiently and effectively.
Original language | English |
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Title of host publication | Proceedings of the International conference on communication & media 2018 |
Subtitle of host publication | i-COME '18 |
Editors | Mohd. Khairie Ahmad, Che Su Mustaffa, Mohamad Noor Salehhuddin Sharipudin, Joyce Cheah Lynn-Sze |
Place of Publication | Malaysia |
Publisher | Universiti Utara Malaysia |
Pages | 8-15 |
Number of pages | 8 |
ISBN (Electronic) | 9789672210337 |
Publication status | Published - 2019 |
Event | 6th International Conference on Communication & Media: i-COME'18 - Rainbow Paradise Beach & Resorts, Penang, Malaysia Duration: 20 Oct 2018 → 21 Oct 2018 |
Conference
Conference | 6th International Conference on Communication & Media |
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Country/Territory | Malaysia |
City | Penang |
Period | 20/10/18 → 21/10/18 |