Human and strategic benefits arising from embedding transactional analysis in an organisation

Research output: Book chapter/Published conference paperConference paperpeer-review


This paper explores how Transactional Analysis (TA), a humanistic method for personal, interpersonal and organisational development, influences explicit and implicit strategic aims of a single regional government department case organisation in Switzerland. For two decades this organisation responsible for helping unemployed people find work has trained its employees in TA to professionalise counselling and communication. The study analyses in-depth interviews with senior executives and accredited trainers using Saldaña’s (2016) coding techniques. The findings indicate TA is helpful for aligning the needs of the organisation and employees. Analysis revealed five positionings of TA positively associated with explicit and implicit strategic aims: Human in the centre; Competent growing people; Respectful and purposeful interactions; Agreed internal communication customs; and Mastering core business. The findings show that the organisation benefits from self-responsible employees, respectful and purposeful interactions, and a constructive atmosphere where aims are achieved efficiently and effectively.
Original languageEnglish
Title of host publicationProceedings of the International conference on communication & media 2018
Subtitle of host publicationi-COME '18
EditorsMohd. Khairie Ahmad, Che Su Mustaffa, Mohamad Noor Salehhuddin Sharipudin, Joyce Cheah Lynn-Sze
Place of PublicationMalaysia
PublisherUniversiti Utara Malaysia
Number of pages8
ISBN (Electronic)9789672210337
Publication statusPublished - 2019
Event6th International Conference on Communication & Media: i-COME'18 - Rainbow Paradise Beach & Resorts, Penang, Malaysia
Duration: 20 Oct 201821 Oct 2018


Conference6th International Conference on Communication & Media


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