Impact of Trust and Perceived Privacy in B2C Mobile Apps among Foreigners: A Case of People's Republic of China

Dong Wang, Fahad Asmi, Rongting Zhou, Fang Keren, Muhammad Azfar Anwar

Research output: Book chapter/Published conference paperConference paperpeer-review

1 Citation (Scopus)

Abstract

China, as a world's factory, is an eye-catching opportunity for the current global economic market. The trust in the service provider and the nature of service will be examined with reference to m-commerce in China among foreigners. The perceived trust in the service provider, perceived trust in the internet, influence of the society, perceived privacy and easiness while using accounted as factors affecting the foreigners perceived intentions to adopt m-commerce in China. The findings conclude the trust on internet is low and perceived privacy is high among foreigners. However, the intentions are still positive as trust in the m-commerce service provider is dominating the overall intentions of m-commerce users in P.R. China.

Original languageEnglish
Title of host publicationProceedings - 14th IEEE International Conference on E-Business Engineering, ICEBE 2017 - Including 13th Workshop on Service-Oriented Applications, Integration and Collaboration, SOAIC 207
EditorsKuo-Ming Chao, Omar Hussain, Lihong Jiang, Xiang Fei, Ci-Wei Lan
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages189-194
Number of pages6
ISBN (Electronic)9781538614129
DOIs
Publication statusPublished - 2017
Event14th IEEE International Conference on E-Business Engineering, ICEBE 2017 - Shanghai, China
Duration: 04 Nov 201706 Nov 2017

Publication series

NameProceedings - 14th IEEE International Conference on E-Business Engineering, ICEBE 2017 - Including 13th Workshop on Service-Oriented Applications, Integration and Collaboration, SOAIC 207

Conference

Conference14th IEEE International Conference on E-Business Engineering, ICEBE 2017
Country/TerritoryChina
CityShanghai
Period04/11/1706/11/17

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