Implicit Consumer Animosity: Pitfalls and Possibilities

Kelli Hewison, Prof Steven Ward, Paul Donaghue, Ngaire Donaghue

Research output: Book chapter/Published conference paperConference paper

Original languageEnglish
Title of host publicationAustralian New Zealand Marketing Educators' Conference
Pages1-6
Number of pages6
Publication statusPublished - 2008
Externally publishedYes
EventAustralian New Zealand Marketing Educators' Conference - Sydney, Australia
Duration: 01 Dec 200803 Dec 2008

Conference

ConferenceAustralian New Zealand Marketing Educators' Conference
CountryAustralia
Period01/12/0803/12/08

Cite this

Hewison, K., Ward, P. S., Donaghue, P., & Donaghue, N. (2008). Implicit Consumer Animosity: Pitfalls and Possibilities. In Australian New Zealand Marketing Educators' Conference (pp. 1-6)