Implicit Consumer Animosity: Pitfalls and Possibilities

Kelli Hewison, Prof Steven Ward, Paul Donaghue, Ngaire Donaghue

Research output: Book chapter/Published conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationAustralian New Zealand Marketing Educators' Conference
Pages1-6
Number of pages6
Publication statusPublished - 2008
Externally publishedYes
EventAustralian New Zealand Marketing Educators' Conference - Sydney, Australia
Duration: 01 Dec 200803 Dec 2008

Conference

ConferenceAustralian New Zealand Marketing Educators' Conference
CountryAustralia
Period01/12/0803/12/08

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