Impression formation on matrimonial sites

Ayman Bajnaid, Yeslam Al-Saggaf

Research output: Book chapter/Published conference paperConference paperpeer-review

4 Citations (Scopus)


The aim of this study is to examine, from the perspective of Hyperpersonal Theory, the role of the communication components, sender, receiver, channel, and feedback, in the impression formation of matrimonial sites’ (MSs) users. The study used a sample of Saudi Arabian users to also understand the role of their culture in this process. The findings of the study indicate that senders were selective about presenting themselves and forming positive impressions but very religious users were less selective. As receivers, the important criteria used to form an impression about senders was the extent to which the senders’ online behaviours were in line with Saudi social norms. These findings suggest that the study participants did not totally challenge their social norms when searching for a future spouse through an MS. With regards to the channel, the study participants thought the MS was effective for finding a spouse, supporting the argument that within a gender-segregated society an online setting would carry more information than a face-to face setting.
Original languageEnglish
Title of host publicationProceedings of the 29th Australian Conference on Human-Computer Interaction (OzCHI 2017)
PublisherACM Digital Library
Number of pages10
ISBN (Print)9781450353793
Publication statusPublished - 2017
Event29th Australian Conference on Human-Computer Interaction (HCI): OzCHI 2017 - Stamford Plaza Hotel and Queensland University of Technology, Brisbane, Australia
Duration: 28 Nov 201701 Dec 2017 (Conference website)


Conference29th Australian Conference on Human-Computer Interaction (HCI)
Abbreviated titleHuman-Nature
OtherOzCHI is Australia's leading forum for the latest in HCI research and practice. OzCHI attracts a broad international community of researchers, industry practitioners, academics and students. Participants come from a range of backgrounds, including interface designers, user experience experts, information architects, software engineers, human factors specialists, information systems analysts and social scientists.

The theme of the conference this year is Human-Nature. Our theme highlights both the need for socio-technical systems which bring out our better human nature, and the need to better engage people with the natural environment in which we live in order that we understand, appreciate and learn to live in harmony with nature and the wonders it holds.

OzCHI is the annual non-profit conference for the Computer-Human Interaction Special Interest Group (CHISIG) of the Human Factors and Ergonomic Society of Australia. OzCHI paper tracks (long, short, WIPs, demos) are double blind peer–reviewed and are published in the ACM digital library.

Join us in Brisbane 28 Nov-1 Dec 2017.
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