In pursuit of quality tour guiding: A review of tour guide quality assurance and regulatory mechanisms.

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Abstract

The role of the guide has gained prominence in facilitating a quality tourist experience yet some studies have highlighted problems associated with current tour guiding practices,including inadequate skills and unethical behaviour of tour guides. Previous research shows that in some areas guides are performing well and delivering a quality tourist experience, yet they are under performing in other areas. The tour guiding discourse is punctuated by calls for more professionalism, training programs, and quality assurance and regulatory mechanisms to improve tour guiding practice. A range of mechanisms can be used to address these issues of performance and quality. Three outcomes that mechanisms should aim to achieve to improve and maintain tour guide performance and standards are of these mechanisms is discussed and assessed in relation to its usefulness in meeting the three outcomes, as well as their advantages and disadvantages. The paper concludes with recommendations for industry and further research.
Original languageEnglish
Title of host publicationIRFGT 2013
EditorsDineke Koerts, Phil Smith
Place of PublicationBreda, Netherlands
PublisherNHTV Breda University of App Sciences
Pages221-227
Number of pages7
ISBN (Electronic)9789054721949
Publication statusPublished - 2013
Event3rd International Research Forum on Guided Tours - NHTV Breda University of Applied Sciences, Breda, Netherlands
Duration: 04 Apr 201306 Apr 2013

Conference

Conference3rd International Research Forum on Guided Tours
CountryNetherlands
CityBreda
Period04/04/1306/04/13

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