In search of broadband's tipping point: a conceptual model.

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Abstract

This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.
Original languageEnglish
Title of host publication2005 Communications Research and Strategy Forum
EditorsMark Armstrong
Place of PublicationSydney, Australia
PublisherNetwork Insight Institute
Pages1-14
Number of pages14
Publication statusPublished - 2005
EventCommunications Research and Strategy Forum - Sydney, Australia, Australia
Duration: 21 Nov 200522 Nov 2005

Conference

ConferenceCommunications Research and Strategy Forum
CountryAustralia
Period21/11/0522/11/05

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