Abstract
This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.
Original language | English |
---|---|
Title of host publication | 2005 Communications Research and Strategy Forum |
Editors | Mark Armstrong |
Place of Publication | Sydney, Australia |
Publisher | Network Insight Institute |
Pages | 1-14 |
Number of pages | 14 |
Publication status | Published - 2005 |
Event | Communications Research and Strategy Forum - Sydney, Australia, Australia Duration: 21 Nov 2005 → 22 Nov 2005 |
Conference
Conference | Communications Research and Strategy Forum |
---|---|
Country | Australia |
Period | 21/11/05 → 22/11/05 |