In search of broadband's tipping point: a conceptual model.

Peter Adams

In search of broadband's tipping point: a conceptual model.

Peter Adams

Information Studies

Research output: Book chapter/Published conference paper › Conference paper › peer-review

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Abstract

This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.

Original language	English
Title of host publication	2005 Communications Research and Strategy Forum
Editors	Mark Armstrong
Place of Publication	Sydney, Australia
Publisher	Network Insight Institute
Pages	1-14
Number of pages	14
Publication status	Published - 2005
Event	Communications Research and Strategy Forum - Sydney, Australia, Australia Duration: 21 Nov 2005 → 22 Nov 2005

Conference

Conference	Communications Research and Strategy Forum
Country	Australia
Period	21/11/05 → 22/11/05

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Cite this

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title = "In search of broadband's tipping point: a conceptual model.",

abstract = "This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.",

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N2 - This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.

AB - This paper proposes a conceptual model for the study of broadband adoption by drawing on literature from a range of academic disciplines and commercial research. Broadband has entered the start of the 'early majority' (Rogers 2003) adoption phase by mainstream consumers with approximately 25% of Australia's 7.6 million households currently having a broadband Internet connection. What takes a mainstream consumer from 'awareness' to the purchase of a broadband service? This is an important question, as it is the adoption by mainstream consumers which will provide the critical mass required to make it viable to deliver new government and commercial services via broadband.

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