Influence of perceived environmental sustainability on purchase decisions

Suren Samuelian, Jasmine B Thomas, Johan Bruwer, Anthony Saliba

Research output: Other contribution to conferencePresentation only

Abstract

Many reports have indicated a shift towards integrating environmentally friendly wine production practices into wine selection decisions. This study investigates the changes in attitude towards environmentally friendly produced wines from 2007 to 2011. A survey was conducted including 1229 and 2001 respondents, respectively. Both samples were collected using population sampling techniques to match demographic variables to known ABS statistics. Further, the two samples were matched so that they corresponded as closely as possible. The majority of the respondents indicated that they predominantly consumed wine and on regular occasions (everyday, several times a week, or once a week) regardless of gender and year of observation. The findings suggest that environmental practices followed to produce wine concerned buyers around 20% less in 2011. In addition, willingness to consume wine produced from genetically modified crops increased by 28% in 2011 from the 2007 survey. Attitudes toward organic wine also changed, whereby respondents were less concerned about whether the wine they drank was organic or not in 2011 (approximately 18% of respondents). Similarly, approximately 18% of the respondents from 2011 were indifferent to environmentally friendly wines in 2011 compared to 2007. It was concluded that consumers nowadays are less concerned about sustainable wine production and genetically modified vines as compared to four years ago. These results can be considered as genuine attitudinal changes, as age, gender, education and household income did not significantly account for the differences. These findings are important for winery owners to consider when planning production changes to address consumer attitudes.
Original languageEnglish
Publication statusPublished - 2012
EventCrush 2012: The Grape and Wine Science Symposium - Adelaide, Australia
Duration: 15 Nov 201216 Nov 2012

Conference

ConferenceCrush 2012: The Grape and Wine Science Symposium
CountryAustralia
CityAdelaide
Period15/11/1216/11/12

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environmental sustainability
wines
consumer attitudes
gender
household income
sampling
vines
education
demographic statistics
statistics
planning

Cite this

Samuelian, S., Thomas, J. B., Bruwer, J., & Saliba, A. (2012). Influence of perceived environmental sustainability on purchase decisions. Paper presented at Crush 2012: The Grape and Wine Science Symposium, Adelaide, Australia.
Samuelian, Suren ; Thomas, Jasmine B ; Bruwer, Johan ; Saliba, Anthony. / Influence of perceived environmental sustainability on purchase decisions. Paper presented at Crush 2012: The Grape and Wine Science Symposium, Adelaide, Australia.
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title = "Influence of perceived environmental sustainability on purchase decisions",
abstract = "Many reports have indicated a shift towards integrating environmentally friendly wine production practices into wine selection decisions. This study investigates the changes in attitude towards environmentally friendly produced wines from 2007 to 2011. A survey was conducted including 1229 and 2001 respondents, respectively. Both samples were collected using population sampling techniques to match demographic variables to known ABS statistics. Further, the two samples were matched so that they corresponded as closely as possible. The majority of the respondents indicated that they predominantly consumed wine and on regular occasions (everyday, several times a week, or once a week) regardless of gender and year of observation. The findings suggest that environmental practices followed to produce wine concerned buyers around 20{\%} less in 2011. In addition, willingness to consume wine produced from genetically modified crops increased by 28{\%} in 2011 from the 2007 survey. Attitudes toward organic wine also changed, whereby respondents were less concerned about whether the wine they drank was organic or not in 2011 (approximately 18{\%} of respondents). Similarly, approximately 18{\%} of the respondents from 2011 were indifferent to environmentally friendly wines in 2011 compared to 2007. It was concluded that consumers nowadays are less concerned about sustainable wine production and genetically modified vines as compared to four years ago. These results can be considered as genuine attitudinal changes, as age, gender, education and household income did not significantly account for the differences. These findings are important for winery owners to consider when planning production changes to address consumer attitudes.",
author = "Suren Samuelian and Thomas, {Jasmine B} and Johan Bruwer and Anthony Saliba",
year = "2012",
language = "English",
note = "Crush 2012: The Grape and Wine Science Symposium ; Conference date: 15-11-2012 Through 16-11-2012",

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Samuelian, S, Thomas, JB, Bruwer, J & Saliba, A 2012, 'Influence of perceived environmental sustainability on purchase decisions' Paper presented at Crush 2012: The Grape and Wine Science Symposium, Adelaide, Australia, 15/11/12 - 16/11/12, .

Influence of perceived environmental sustainability on purchase decisions. / Samuelian, Suren; Thomas, Jasmine B; Bruwer, Johan; Saliba, Anthony.

2012. Paper presented at Crush 2012: The Grape and Wine Science Symposium, Adelaide, Australia.

Research output: Other contribution to conferencePresentation only

TY - CONF

T1 - Influence of perceived environmental sustainability on purchase decisions

AU - Samuelian, Suren

AU - Thomas, Jasmine B

AU - Bruwer, Johan

AU - Saliba, Anthony

PY - 2012

Y1 - 2012

N2 - Many reports have indicated a shift towards integrating environmentally friendly wine production practices into wine selection decisions. This study investigates the changes in attitude towards environmentally friendly produced wines from 2007 to 2011. A survey was conducted including 1229 and 2001 respondents, respectively. Both samples were collected using population sampling techniques to match demographic variables to known ABS statistics. Further, the two samples were matched so that they corresponded as closely as possible. The majority of the respondents indicated that they predominantly consumed wine and on regular occasions (everyday, several times a week, or once a week) regardless of gender and year of observation. The findings suggest that environmental practices followed to produce wine concerned buyers around 20% less in 2011. In addition, willingness to consume wine produced from genetically modified crops increased by 28% in 2011 from the 2007 survey. Attitudes toward organic wine also changed, whereby respondents were less concerned about whether the wine they drank was organic or not in 2011 (approximately 18% of respondents). Similarly, approximately 18% of the respondents from 2011 were indifferent to environmentally friendly wines in 2011 compared to 2007. It was concluded that consumers nowadays are less concerned about sustainable wine production and genetically modified vines as compared to four years ago. These results can be considered as genuine attitudinal changes, as age, gender, education and household income did not significantly account for the differences. These findings are important for winery owners to consider when planning production changes to address consumer attitudes.

AB - Many reports have indicated a shift towards integrating environmentally friendly wine production practices into wine selection decisions. This study investigates the changes in attitude towards environmentally friendly produced wines from 2007 to 2011. A survey was conducted including 1229 and 2001 respondents, respectively. Both samples were collected using population sampling techniques to match demographic variables to known ABS statistics. Further, the two samples were matched so that they corresponded as closely as possible. The majority of the respondents indicated that they predominantly consumed wine and on regular occasions (everyday, several times a week, or once a week) regardless of gender and year of observation. The findings suggest that environmental practices followed to produce wine concerned buyers around 20% less in 2011. In addition, willingness to consume wine produced from genetically modified crops increased by 28% in 2011 from the 2007 survey. Attitudes toward organic wine also changed, whereby respondents were less concerned about whether the wine they drank was organic or not in 2011 (approximately 18% of respondents). Similarly, approximately 18% of the respondents from 2011 were indifferent to environmentally friendly wines in 2011 compared to 2007. It was concluded that consumers nowadays are less concerned about sustainable wine production and genetically modified vines as compared to four years ago. These results can be considered as genuine attitudinal changes, as age, gender, education and household income did not significantly account for the differences. These findings are important for winery owners to consider when planning production changes to address consumer attitudes.

M3 - Presentation only

ER -

Samuelian S, Thomas JB, Bruwer J, Saliba A. Influence of perceived environmental sustainability on purchase decisions. 2012. Paper presented at Crush 2012: The Grape and Wine Science Symposium, Adelaide, Australia.