In today's information society, the information citizen must face a variety of challenges in order to make the most of their role in the knowledge economy. The role of information as knowledge capital means that there is a danger of inappropriate commercialisation of information, which can militate against the optimal social use of this resource. Similarly, low levels of information literacy can exclude the individual from full membership of the information society. Information professionals are in a prime position to address these problems, since the information mediator can both act against inappropriate commercialisation of information and offset the social disadvantages of information illiteracy. If the information professional does not rise to the challenge of leadership within the new information order, society become 'information-saturated and simultaneously ignorant'.