Infusing the new product development process with a marketing capability

Kerry Grigg

Infusing the new product development process with a marketing capability

Kerry Grigg

Research output: Book chapter/Published conference paper › Conference paper

24 Downloads (Pure)

Original language	English
Title of host publication	A Celebration of Ehrenberg and Bass
Subtitle of host publication	Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003
Editors	Rachel Kennedy
Place of Publication	Adelaide, Australia
Publisher	University of South Australia
Pages	1-12
Number of pages	12
ISBN (Electronic)	0868039829
Publication status	Published - 2003
Event	Australian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia Duration: 01 Dec 2003 → 03 Dec 2003

Conference

Conference	Australian New Zealand Marketing Academy Conference
Country	Australia
Period	01/12/03 → 03/12/03

Cite this

Grigg, K. (2003). Infusing the new product development process with a marketing capability. In R. Kennedy (Ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 (pp. 1-12). University of South Australia.

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KW - Open access version available

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SP - 1

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BT - A Celebration of Ehrenberg and Bass

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CY - Adelaide, Australia

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Y2 - 1 December 2003 through 3 December 2003

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Access to Document

Infusing the new product development process with a marketing capabilityAccepted author manuscript, 359 KB