| Original language | English |
|---|---|
| Title of host publication | A Celebration of Ehrenberg and Bass |
| Subtitle of host publication | Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 |
| Editors | Rachel Kennedy |
| Place of Publication | Adelaide, Australia |
| Publisher | University of South Australia |
| Pages | 1-12 |
| Number of pages | 12 |
| ISBN (Electronic) | 0868039829 |
| Publication status | Published - 2003 |
| Event | Australian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia Duration: 01 Dec 2003 → 03 Dec 2003 |
Conference
| Conference | Australian New Zealand Marketing Academy Conference |
|---|---|
| Country | Australia |
| Period | 01/12/03 → 03/12/03 |
Cite this
}
Infusing the new product development process with a marketing capability. / Grigg, Kerry.
A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. ed. / Rachel Kennedy. Adelaide, Australia : University of South Australia, 2003. p. 1-12.Research output: Book chapter/Published conference paper › Conference paper
TY - GEN
T1 - Infusing the new product development process with a marketing capability
AU - Grigg, Kerry
N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide, Australia: University of South Australia, 2003. editor/s (773b) = Kennedy, Rachel; Event dates (773o) = 1-3 December 2003; Parent title (773t) = Australian New Zealand Marketing Academy Conference.
PY - 2003
Y1 - 2003
KW - Open access version available
M3 - Conference paper
SP - 1
EP - 12
BT - A Celebration of Ehrenberg and Bass
A2 - Kennedy, Rachel
PB - University of South Australia
CY - Adelaide, Australia
ER -