@inproceedings{250a3d1855724c6694c25a3b279c0d32,
title = "Infusing the new product development process with a marketing capability",
keywords = "Open access version available",
author = "Kerry Grigg",
note = "Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide, Australia: University of South Australia, 2003. editor/s (773b) = Kennedy, Rachel; Event dates (773o) = 1-3 December 2003; Parent title (773t) = Australian New Zealand Marketing Academy Conference.; Australian New Zealand Marketing Academy Conference ; Conference date: 01-12-2003 Through 03-12-2003",
year = "2003",
language = "English",
pages = "1--12",
editor = "Rachel Kennedy",
booktitle = "A Celebration of Ehrenberg and Bass",
publisher = "University of South Australia",
address = "Australia",
}