Infusing the new product development process with a marketing capability

Kerry Grigg

    Research output: Book chapter/Published conference paperConference paperpeer-review

    51 Downloads (Pure)
    Original languageEnglish
    Title of host publicationA Celebration of Ehrenberg and Bass
    Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
    EditorsRachel Kennedy
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Number of pages12
    ISBN (Electronic)0868039829
    Publication statusPublished - 2003
    EventAustralian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia
    Duration: 01 Dec 200303 Dec 2003


    ConferenceAustralian New Zealand Marketing Academy Conference

    Cite this