Infusing the new product development process with a marketing capability

Kerry Grigg

    Research output: Book chapter/Published conference paperConference paper

    18 Downloads (Pure)
    Original languageEnglish
    Title of host publicationA Celebration of Ehrenberg and Bass
    Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
    EditorsRachel Kennedy
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Pages1-12
    Number of pages12
    ISBN (Electronic)0868039829
    Publication statusPublished - 2003
    EventAustralian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia
    Duration: 01 Dec 200303 Dec 2003

    Conference

    ConferenceAustralian New Zealand Marketing Academy Conference
    CountryAustralia
    Period01/12/0303/12/03

    Cite this

    Grigg, K. (2003). Infusing the new product development process with a marketing capability. In R. Kennedy (Ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 (pp. 1-12). Adelaide, Australia: University of South Australia.
    Grigg, Kerry. / Infusing the new product development process with a marketing capability. A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. editor / Rachel Kennedy. Adelaide, Australia : University of South Australia, 2003. pp. 1-12
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    note = "Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide, Australia: University of South Australia, 2003. editor/s (773b) = Kennedy, Rachel; Event dates (773o) = 1-3 December 2003; Parent title (773t) = Australian New Zealand Marketing Academy Conference.",
    year = "2003",
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    booktitle = "A Celebration of Ehrenberg and Bass",
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    Grigg, K 2003, Infusing the new product development process with a marketing capability. in R Kennedy (ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. University of South Australia, Adelaide, Australia, pp. 1-12, Australian New Zealand Marketing Academy Conference, Australia, 01/12/03.

    Infusing the new product development process with a marketing capability. / Grigg, Kerry.

    A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. ed. / Rachel Kennedy. Adelaide, Australia : University of South Australia, 2003. p. 1-12.

    Research output: Book chapter/Published conference paperConference paper

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    N1 - Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide, Australia: University of South Australia, 2003. editor/s (773b) = Kennedy, Rachel; Event dates (773o) = 1-3 December 2003; Parent title (773t) = Australian New Zealand Marketing Academy Conference.

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    BT - A Celebration of Ehrenberg and Bass

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    Grigg K. Infusing the new product development process with a marketing capability. In Kennedy R, editor, A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. Adelaide, Australia: University of South Australia. 2003. p. 1-12