Infusing the new product development process with a marketing capability

Kerry Grigg

    Research output: Book chapter/Published conference paperConference paper

    24 Downloads (Pure)
    Original languageEnglish
    Title of host publicationA Celebration of Ehrenberg and Bass
    Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
    EditorsRachel Kennedy
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Pages1-12
    Number of pages12
    ISBN (Electronic)0868039829
    Publication statusPublished - 2003
    EventAustralian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia
    Duration: 01 Dec 200303 Dec 2003

    Conference

    ConferenceAustralian New Zealand Marketing Academy Conference
    CountryAustralia
    Period01/12/0303/12/03

    Cite this

    Grigg, K. (2003). Infusing the new product development process with a marketing capability. In R. Kennedy (Ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 (pp. 1-12). University of South Australia.