Infusing the new product development process with a marketing capability

Kerry Grigg

Infusing the new product development process with a marketing capability

Kerry Grigg

Research output: Book chapter/Published conference paper › Conference paper › peer-review

51 Downloads (Pure)

Original language	English
Title of host publication	A Celebration of Ehrenberg and Bass
Subtitle of host publication	Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003
Editors	Rachel Kennedy
Place of Publication	Adelaide, Australia
Publisher	University of South Australia
Pages	1-12
Number of pages	12
ISBN (Electronic)	0868039829
Publication status	Published - 2003
Event	Australian New Zealand Marketing Academy Conference - Adelaide, Australia, Australia Duration: 01 Dec 2003 → 03 Dec 2003

Conference

Conference	Australian New Zealand Marketing Academy Conference
Country/Territory	Australia
Period	01/12/03 → 03/12/03

Access to Document

Infusing the new product development process with a marketing capabilityAccepted author manuscript, 359 KB

Cite this

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title = "Infusing the new product development process with a marketing capability",

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year = "2003",

language = "English",

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editor = "Rachel Kennedy",

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publisher = "University of South Australia",

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Infusing the new product development process with a marketing capability. / Grigg, Kerry.

A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. ed. / Rachel Kennedy. Adelaide, Australia : University of South Australia, 2003. p. 1-12.

Research output: Book chapter/Published conference paper › Conference paper › peer-review

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