Integrated E-Marketing: A Strategy Driven Technical Analysis

Simpson Poon; Irfan Altas; Geoffrey Fellows

Integrated E-Marketing: A Strategy Driven Technical Analysis

Simpson Poon, Irfan Altas, Geoffrey Fellows

Research output: Book chapter/Published conference paper › Chapter

Original language	English
Title of host publication	Architectural Issues of Web-Enabled Electronic Business
Place of Publication	Hershey PA
Publisher	Idea Group Publishing
Pages	321-332
Number of pages	12
Edition	21
ISBN (Print)	159140049X
Publication status	Published - 2003

Cite this

@inbook{8139ec0fc62246acbe4e48c963fbab89,

title = "Integrated E-Marketing: A Strategy Driven Technical Analysis",

author = "Simpson Poon and Irfan Altas and Geoffrey Fellows",

note = "Imported on 12 May 2017 - DigiTool details were: publisher = Hershey PA: Idea Group Publishing, 2003. editor/s (773b) = Nan Si Shi, V K Murthy ; Issue no. (773s) = 21; Parent title (773t) = Architectural Issues of Web-Enabled Electronic Business.",

year = "2003",

language = "English",

isbn = "159140049X",

pages = "321--332",

booktitle = "Architectural Issues of Web-Enabled Electronic Business",

publisher = "Idea Group Publishing",

edition = "21",

}

TY - CHAP

T1 - Integrated E-Marketing

T2 - A Strategy Driven Technical Analysis

AU - Poon, Simpson

AU - Altas, Irfan

AU - Fellows, Geoffrey

N1 - Imported on 12 May 2017 - DigiTool details were: publisher = Hershey PA: Idea Group Publishing, 2003. editor/s (773b) = Nan Si Shi, V K Murthy ; Issue no. (773s) = 21; Parent title (773t) = Architectural Issues of Web-Enabled Electronic Business.

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 159140049X

SP - 321

EP - 332

BT - Architectural Issues of Web-Enabled Electronic Business

PB - Idea Group Publishing

CY - Hershey PA

ER -