Internal Communication: Improving productivity and Morale at AMP

Donald Alexander

    Research output: Book chapter/Published conference paperChapter


    One of the fastest growing areas of public relations specialisation is that of internal communications, principally because organisations are becoming increasingly aware that higher levels of employee productivity and commitment make a significant bottom-line contribution: "The messages that reach (or don't reach) your employees can impact productivity, efficiency, and ultimately,employees loyalty to your organization (Versantworks website)."
    Original languageEnglish
    Title of host publicationPublic Relations Campaigns
    EditorsMark Sheehan, Robina Xavier
    Place of PublicationSouth Melbourne
    PublisherOxford University Press
    Number of pages11
    ISBN (Print)9780195559101
    Publication statusPublished - 2008


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