One of the fastest growing areas of public relations specialisation is that of internal communications, principally because organisations are becoming increasingly aware that higher levels of employee productivity and commitment make a significant bottom-line contribution: "The messages that reach (or don't reach) your employees can impact productivity, efficiency, and ultimately,employees loyalty to your organization (Versantworks website)."
|Title of host publication||Public Relations Campaigns|
|Editors||Mark Sheehan, Robina Xavier|
|Place of Publication||South Melbourne|
|Publisher||Oxford University Press|
|Number of pages||11|
|Publication status||Published - 2008|