Internal Communication: Improving productivity and Morale at AMP

Donald Alexander

Research output: Book chapter/Published conference paperChapter


One of the fastest growing areas of public relations specialisation is that of internal communications, principally because organisations are becoming increasingly aware that higher levels of employee productivity and commitment make a significant bottom-line contribution: "The messages that reach (or don't reach) your employees can impact productivity, efficiency, and ultimately,employees loyalty to your organization (Versantworks website)."
Original languageEnglish
Title of host publicationPublic Relations Campaigns
EditorsMark Sheehan, Robina Xavier
Place of PublicationSouth Melbourne
PublisherOxford University Press
Number of pages11
ISBN (Print)9780195559101
Publication statusPublished - 2008

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