International marketing: an Asia-Pacific perspective

Richard Fletcher, Heather Crawford

Research output: Book/ReportTextbook/Reference book

Original languageEnglish
Place of PublicationMelbourne, VIC, Australia
PublisherPearson Australia Group
Number of pages713
Edition7th
ISBN (Electronic)9781488611179
ISBN (Print)9781488611162
Publication statusPublished - 2017

Cite this

Fletcher, R., & Crawford, H. (2017). International marketing: an Asia-Pacific perspective. (7th ed.) Pearson Australia Group.