International marketing: an Asia-Pacific perspective

Richard Fletcher, Heather Crawford

Research output: Book/Report › Textbook/Reference book › peer-review

Cite this

@book{f8081a7ec1f041698f572111909d9f47,

title = "International marketing: an Asia-Pacific perspective",

keywords = "Cross cultural, International marketing, Global marketing",

author = "Richard Fletcher and Heather Crawford",

note = "Includes bibliographical references and index.",

year = "2017",

language = "English",

isbn = "9781488611162",

publisher = "Pearson Australia Group",

edition = "7th",

}

TY - BOOK

T1 - International marketing

T2 - an Asia-Pacific perspective

AU - Fletcher, Richard

AU - Crawford, Heather

N1 - Includes bibliographical references and index.

PY - 2017

Y1 - 2017

KW - Cross cultural

KW - International marketing

KW - Global marketing

M3 - Textbook/Reference book

SN - 9781488611162

BT - International marketing

PB - Pearson Australia Group

CY - Melbourne, VIC, Australia

ER -