Investigating the effectiveness of humour in cross-cultural advertising

Heather Crawford

    Research output: Book chapter/Published conference paperConference paperpeer-review

    326 Downloads (Pure)
    Original languageEnglish
    Title of host publication3Rs reputation, responsibility, relevance
    Publication statusPublished - 2007
    EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007 - University of Otago, Dunedin, New Zealand, New Zealand
    Duration: 03 Dec 200705 Dec 2007

    Conference

    ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
    Country/TerritoryNew Zealand
    Period03/12/0705/12/07

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