@inproceedings{1ce7fbbfeb7443dc90d813e17f94d4e2,
title = "Investigating the effectiveness of humour in cross-cultural advertising",
keywords = "Open access version available",
author = "Heather Crawford",
note = "Imported on 16 May 2017 - DigiTool details were: publisher = 2007. Event dates (773o) = 3-5 December 2007; Parent title (773t) = Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007.; Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 ; Conference date: 03-12-2007 Through 05-12-2007",
year = "2007",
language = "English",
booktitle = "3Rs reputation, responsibility, relevance",
}