Investigating the effectiveness of humour in cross-cultural advertising

Heather Crawford

Research output: Book chapter/Published conference paperConference paper

129 Downloads (Pure)
Original languageEnglish
Title of host publication3Rs reputation, responsibility, relevance
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007 - University of Otago, Dunedin, New Zealand, New Zealand
Duration: 03 Dec 200705 Dec 2007

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2007
CountryNew Zealand
Period03/12/0705/12/07

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