New communication technologies are bringing about social, as well as technical, changes in learning environments. This study explores the impact one new communication technology, podcasting, has had on students' educational experiences at a rural Australian university. Contextualised in a broader social environment, where it is critically theorised that institutions of higher education sell knowledge as a commercial good, this study uses qualitative survey data of distant and internal student experiences to present student expectations and cultural norms. Findings reveal the majority of student comments reflect support for podcasting as a learning tool and way to personalise distance education which for some, and particularly rural students, can be an isolating experience. Additionally, commentary reflects education in an increasing commodified culture brings heightened consumer expectations for equity in educational experience and delivery services, as well as student-driven assessment of educational products' quality and authenticity.