Is better marketing and communications governance needed?

Pete Jeans

    Research output: Contribution to specialist publicationArticle

    Abstract

    Is governance practice around marketing and communications in Australia founded on anything more than internal policies, voluntary alignment with relevant industry codes of behaviour, and training around statutory risk areas, including consumer law?
    Original languageEnglish
    Pages617-619
    Number of pages3
    Volume67
    No.10
    Specialist publicationGovernance directions
    PublisherGovernance Institute of Australia
    Publication statusPublished - Nov 2015

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