Is better marketing and communications governance needed?

Research output: Contribution to specialist publicationArticle

Abstract

Is governance practice around marketing and communications in Australia founded on anything more than internal policies, voluntary alignment with relevant industry codes of behaviour, and training around statutory risk areas, including consumer law?
Original languageEnglish
Pages617-619
Number of pages3
Volume66
No.1
Specialist publicationGovernance directions
PublisherGovernance Institute of Australia
Publication statusPublished - Nov 2015

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Industry
Marketing
Governance
Communication
Alignment

Cite this

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title = "Is better marketing and communications governance needed?",
abstract = "Is governance practice around marketing and communications in Australia founded on anything more than internal policies, voluntary alignment with relevant industry codes of behaviour, and training around statutory risk areas, including consumer law?",
author = "Pete Jeans",
year = "2015",
month = "11",
language = "English",
volume = "66",
pages = "617--619",
journal = "Governance directions",
issn = "2203-4749",
publisher = "Governance Institute of Australia",

}

Is better marketing and communications governance needed? / Jeans, Pete.

In: Governance directions, Vol. 66, No. 1, 11.2015, p. 617-619.

Research output: Contribution to specialist publicationArticle

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JF - Governance directions

SN - 2203-4749

PB - Governance Institute of Australia

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