This paper describes a study exploring consumers' perceptions of broadband Internet. It found the mainstream segment finds the purchase decision to be complex, consumers like to feel in control of technology in their homes, and their frustration often creates a high level of cynicism towards the telecommunications providers. The analysis promotes a revised conceptual model which can be used in future quantitative studies and suggests in-depth longitudinal studies are needed.
|Number of pages||10|
|Journal||Telecommunications Journal of Australia|
|Publication status||Published - 2006|