TY - JOUR
T1 - Key Determinants of the Stage of Internationalisation of Australian Wineries
AU - Wickramasekera, Rumintha
AU - Oczkowski, Edward
N1 - Imported on 12 Apr 2017 - DigiTool details were: Journal title (773t) = Asia Pacific Journal of Management. ISSNs: 0217-4561;
PY - 2004
Y1 - 2004
N2 - A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research.
AB - A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research.
U2 - 10.1023/B:APJM.0000048712.45272.6c
DO - 10.1023/B:APJM.0000048712.45272.6c
M3 - Article
VL - 21
SP - 425
EP - 444
JO - Asia Pacific Journal of Management
JF - Asia Pacific Journal of Management
SN - 0217-4561
IS - 4
ER -