A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research.
|Number of pages||20|
|Journal||Asia Pacific Journal of Management|
|Publication status||Published - 2004|