Abstract
This research project was undertaken to determine the factors which influence the success of animplementation of a disruptive technology in a small business context. The technology studiedwas automated dispensing systems (ADSs) which are at an early stage of adoption and representa major innovation in community pharmacy. Twenty interviews were conducted with owners,managers and 10 dispensary assistants from all 11 pharmacies in Australia where ADSs havebeen installed to date. Two main themes were identified from the interviews; pharmacyorganisational characteristics and factors associated with the new technology, the ADS itself.Pharmacy organisational characteristics include factors associated with the leadership, theplanning undertaken, employees, the pharmacy and its processes. Factors associated with theADS included the machine itself, the software, the installation and the vendor.
| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Subtitle of host publication | Shifting the focus from mainstream to offbeat |
| Editors | Sara Denize Daniela Spanjaard, Neeru Sharma Neeru Sharma |
| Place of Publication | Australia |
| Publisher | ANZMAC |
| Pages | 1-7 |
| Number of pages | 7 |
| ISBN (Electronic) | 1863081445 |
| Publication status | Published - 2008 |
| Event | Australian and New Zealand Marketing Academy Conference - Olympic Park, Sydney, Australia Duration: 01 Dec 2008 → 03 Dec 2008 http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html (conference info) |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference |
|---|---|
| Country/Territory | Australia |
| City | Sydney |
| Period | 01/12/08 → 03/12/08 |
| Internet address |