"Kill Bill" and the change agent: The genre bending of organizational stories

Jennifer Frahm, Melanie Bryant

Research output: Book chapter/Published conference paperConference paper

Abstract

In this paper we consider different organizational change interventions as specific genres and argue that a limitation of them is that they are often constructed from a single-genre storytelling perspective. Consequently, we argue that the change agent has to take on the role of genre bender to develop interventions that have greater applicability and reach to staff audiences. We draw from Quentin Tarantino's film making devices to show that change agents can achieve greater audience reach, include multiple change stories, and prevent the organization being locked into predictable patterns of response by being genre benders. Implications for research are considered and in doing so, we contribute to current debate on storytelling within the context of organizational change.
Original languageEnglish
Title of host publicationAcademy of Management
Place of PublicationUSA
PublisherAOM
Pages29
Number of pages1
Publication statusPublished - 2007
EventOrganization Development and Change Division Academy of Management Conference - Philadelphia, USA, New Zealand
Duration: 03 Aug 200708 Aug 2007

Conference

ConferenceOrganization Development and Change Division Academy of Management Conference
CountryNew Zealand
Period03/08/0708/08/07

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  • Cite this

    Frahm, J., & Bryant, M. (2007). "Kill Bill" and the change agent: The genre bending of organizational stories. In Academy of Management (pp. 29). AOM.