Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage

Morgan P. Miles, Jenny Darroch

Research output: Contribution to journalArticlepeer-review

130 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Computer Science

Psychology