TY - JOUR
T1 - Looking at Behavioural Innovativeness
T2 - A Rasch Analysis
AU - Soutar, Geoff
AU - D'Alessandro, Steven
N1 - Imported on 12 Apr 2017 - DigiTool details were: month (773h) = October; Journal title (773t) = Journal of Organizational and End User Computing: the international journal of information user management. ISSNs: 1546-2234;
PY - 2008/10
Y1 - 2008/10
N2 - While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.
AB - While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.
KW - Information technology
KW - Innovation
KW - Rasch modelling
U2 - 10.4018/joeuc.2008100101
DO - 10.4018/joeuc.2008100101
M3 - Article
SN - 1546-2234
VL - 20
SP - 1
EP - 22
JO - Journal of Organizational and End User Computing
JF - Journal of Organizational and End User Computing
IS - 4
ER -