Looking at Behavioural Innovativeness: A Rasch Analysis

Geoff Soutar, Steven D'Alessandro

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.
Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalJournal of Organizational and End User Computing
Volume20
Issue number4
DOIs
Publication statusPublished - Oct 2008

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