Managing marketing efforts

Research output: Book chapter/Published conference paperChapter

Original languageEnglish
Title of host publicationIntegrated approach to services marketing
Subtitle of host publicationa book of readings on marketing of library and information services
EditorsD.K. Gupta
Place of PublicationMumbai, India
PublisherAllied Publishers Private Limited
Pages251-271
Number of pages21
ISBN (Print)9788177644173
Publication statusPublished - 2003

Cite this

Pymm, R. (2003). Managing marketing efforts. In D. K. Gupta (Ed.), Integrated approach to services marketing: a book of readings on marketing of library and information services (pp. 251-271). Allied Publishers Private Limited.