Managing marketing efforts

Robert Pymm

Managing marketing efforts

Information and Communication Studies

Research output: Book chapter/Published conference paper › Chapter

Original language	English
Title of host publication	Integrated approach to services marketing
Subtitle of host publication	a book of readings on marketing of library and information services
Editors	D.K. Gupta
Place of Publication	Mumbai, India
Publisher	Allied Publishers Private Limited
Pages	251-271
Number of pages	21
ISBN (Print)	9788177644173
Publication status	Published - 2003

Cite this

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title = "Managing marketing efforts",

author = "Robert Pymm",

note = "Imported on 12 May 2017 - DigiTool details were: publisher = Mumbai, India: Allied Publishers, 2003. editor/s (773b) = Gupta, D K ; Parent title (773t) = Integrated approach to services marketing: a book of readings on marketing of library and information services.",

year = "2003",

language = "English",

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pages = "251--271",

editor = "D.K. Gupta",

booktitle = "Integrated approach to services marketing",

publisher = "Allied Publishers Private Limited",

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AU - Pymm, Robert

N1 - Imported on 12 May 2017 - DigiTool details were: publisher = Mumbai, India: Allied Publishers, 2003. editor/s (773b) = Gupta, D K ; Parent title (773t) = Integrated approach to services marketing: a book of readings on marketing of library and information services.

PY - 2003

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SN - 9788177644173

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EP - 271

BT - Integrated approach to services marketing

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