@inbook{4aac7eaa95cf4b65b118e8c1e4fc3742,
title = "Managing marketing efforts",
author = "Robert Pymm",
note = "Imported on 12 May 2017 - DigiTool details were: publisher = Mumbai, India: Allied Publishers, 2003. editor/s (773b) = Gupta, D K ; Parent title (773t) = Integrated approach to services marketing: a book of readings on marketing of library and information services.",
year = "2003",
language = "English",
isbn = "9788177644173",
pages = "251--271",
editor = "D.K. Gupta",
booktitle = "Integrated approach to services marketing",
publisher = "Allied Publishers Private Limited",
}