Market Orientation: an Iterative Process of Customer and Market Engagement

Philip Hadcroft, Denise Jarratt

    Research output: Book chapter/Published conference paperConference paperpeer-review

    Original languageEnglish
    Title of host publicationMarketing accountabilities and responsibilities
    EditorsJim Wiley, Peter Thrikell
    Place of PublicationWellington
    PublisherAustralian & New Zealand Marketing Academy
    Number of pages8
    ISBN (Electronic)0475222151
    Publication statusPublished - 2004
    EventAustralian New Zealand Marketing Academy Conference - Wellington, New Zealand
    Duration: 29 Nov 200401 Dec 2004


    ConferenceAustralian New Zealand Marketing Academy Conference
    Country/TerritoryNew Zealand

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