Market Orientation, learning orientation and organisational performance in international joint ventures

Mark Farrell, Edward Oczkowski, Radwan Kharabsheh

Research output: Contribution to journalArticlepeer-review

58 Citations (Scopus)

Abstract

Despite failure rates of around 30%, IJV's continue to grow. It is argued that IJV's provide a platform for organisational learning, which facilitates organisational performance. Intuitively, IJV's that are learning oriented should have a positive impact upon organisational performance. However, it is unclear as to whether a firm in an IJV should focus more on being learning oriented, or market oriented. The paper aims to address this question.
Original languageEnglish
Pages (from-to)289-308
Number of pages20
JournalAsia Pacific Journal of Marketing and Logistics
Volume20
Issue number3
DOIs
Publication statusPublished - 2008

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