Marketing and environmental registration/ certification What industrial marketers should understand about ISO 14000

Morgan P. Miles, Linda S. Munilla, Gregory R. Russell

Research output: Contribution to journalArticle

35 Citations (Scopus)

Abstract

The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a response by the business community to the consumers' perception of the importance of the environment. ISO 14000 is a series of registration and behavioral standards that represent a comprehensive and potentially global environmental management system.

Original languageEnglish
Pages (from-to)363-370
Number of pages8
JournalIndustrial Marketing Management
Volume26
Issue number4
Publication statusPublished - Jul 1997

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