Marketing and environmental registration/ certification What industrial marketers should understand about ISO 14000

Morgan P. Miles; Linda S. Munilla; Gregory R. Russell

doi:10.1016/S0019-8501(96)00144-7

Marketing and environmental registration/ certification What industrial marketers should understand about ISO 14000

Morgan P. Miles, Linda S. Munilla, Gregory R. Russell

Research output: Contribution to journal › Article › peer-review

44 Citations (Scopus)

Abstract

The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a response by the business community to the consumers' perception of the importance of the environment. ISO 14000 is a series of registration and behavioral standards that represent a comprehensive and potentially global environmental management system.

Original language	English
Pages (from-to)	363-370
Number of pages	8
Journal	Industrial Marketing Management
Volume	26
Issue number	4
DOIs	https://doi.org/10.1016/S0019-8501(96)00144-7
Publication status	Published - Jul 1997

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10.1016/S0019-8501(96)00144-7

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abstract = "The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a response by the business community to the consumers' perception of the importance of the environment. ISO 14000 is a series of registration and behavioral standards that represent a comprehensive and potentially global environmental management system.",

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Marketing and environmental registration/ certification What industrial marketers should understand about ISO 14000

Abstract

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