Abstract
Cars exemplify the neoliberal emphasis on freedom, competitive individualism and
mass consumption for profit that exacerbate the gendered domination of economic
and social life. Exclusion of women in favour of male desire, with men
designing much of the technology largely without input from women, has seen
men considered as the masters and women, at most, seen as users. Employing a
feminist relational analysis (Redshaw, 2013), this chapter explores how women
have fared in their use and exposure to motor vehicles. In doing so the chapter
draws on statistics and published studies for Australia and elsewhere on women’s
involvement in crashes and the promotion of the central image of the driver as
male in advertising demonstrating many of the values of neoliberalism.
mass consumption for profit that exacerbate the gendered domination of economic
and social life. Exclusion of women in favour of male desire, with men
designing much of the technology largely without input from women, has seen
men considered as the masters and women, at most, seen as users. Employing a
feminist relational analysis (Redshaw, 2013), this chapter explores how women
have fared in their use and exposure to motor vehicles. In doing so the chapter
draws on statistics and published studies for Australia and elsewhere on women’s
involvement in crashes and the promotion of the central image of the driver as
male in advertising demonstrating many of the values of neoliberalism.
Original language | English |
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Title of host publication | Gender, Feminist and Queer Studies |
Subtitle of host publication | Power, Privilege and Inequality in a Time of Neoliberal Conservatism |
Editors | Donna Bridges, Cliff Lewis, Elizabeth Wulff, Chelsea Litchfield, Larissa Bamberry |
Place of Publication | Abingdon, Oxon |
Publisher | Routledge |
Chapter | 6 |
Pages | 78-90 |
Number of pages | 13 |
Edition | 1st |
ISBN (Electronic) | 9781003316954 |
ISBN (Print) | 9781032328294 |
DOIs | |
Publication status | Published - 2024 |