Masculinities driving and women

Research output: Book chapter/Published conference paperChapter (peer-reviewed)peer-review


Cars exemplify the neoliberal emphasis on freedom, competitive individualism and
mass consumption for profit that exacerbate the gendered domination of economic
and social life. Exclusion of women in favour of male desire, with men
designing much of the technology largely without input from women, has seen
men considered as the masters and women, at most, seen as users. Employing a
feminist relational analysis (Redshaw, 2013), this chapter explores how women
have fared in their use and exposure to motor vehicles. In doing so the chapter
draws on statistics and published studies for Australia and elsewhere on women’s
involvement in crashes and the promotion of the central image of the driver as
male in advertising demonstrating many of the values of neoliberalism.
Original languageEnglish
Title of host publicationGender, Feminist and Queer Studies
Subtitle of host publicationPower, Privilege and Inequality in a Time of Neoliberal Conservatism
EditorsDonna Bridges, Cliff Lewis, Elizabeth Wulff, Chelsea Litchfield, Larissa Bamberry
Place of PublicationAbingdon, Oxon
Number of pages13
ISBN (Electronic)9781003316954
ISBN (Print)9781032328294
Publication statusPublished - 2024


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