Maximising utility does not promote survival

Daniel Cohen, Lauren Saling

Research output: Contribution to journalArticlepeer-review

16 Downloads (Pure)


We argue that maximising utility does not promote survival. Thus, there is no reason to expect people to modulate effort according to a task's opportunity costs. There is also no reason why our evaluation of the marginal opportunity costs of tasks should predictably rise with repetition. Thus, the opportunity cost model cannot explain why tasks typically become harder over time.
Original languageEnglish
Pages (from-to)685-685
Number of pages1
JournalBehavioral and Brain Sciences
Issue number6
Publication statusPublished - Dec 2013

Grant Number

  • DP110101810


Dive into the research topics of 'Maximising utility does not promote survival'. Together they form a unique fingerprint.

Cite this