@inproceedings{995e5611ce334b6a8bbe26b6bf565945,
title = "Measuring a Relationship Management Capability's Performance Outcomes",
keywords = "Open access version available",
author = "Denise Jarratt and Costas Katsikeas",
note = "Imported on 03 May 2017 - DigiTool details were: publisher = Adelaide South Australia: Australian and New Zealand Marketing Academy, 2003. editor/s (773b) = Kennedy, Rachel Dr; Event dates (773o) = 01/12/03 - 13/12/03; Parent title (773t) = Australian and New Zealand Marketing Academy Conference.; Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2003 Through 03-12-2003",
year = "2003",
language = "English",
pages = "1156--1164",
editor = "Kennedy, {Rachel Dr}",
booktitle = "A Celebration of Ehrenberg and Bass",
publisher = "Australian and New Zealand Marketing Academy",
}