Measuring a Relationship Management Capability's Performance Outcomes

Denise Jarratt, Costas Katsikeas

    Research output: Book chapter/Published conference paperConference paperpeer-review

    76 Downloads (Pure)
    Original languageEnglish
    Title of host publicationA Celebration of Ehrenberg and Bass
    Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
    EditorsRachel Dr Kennedy
    Place of PublicationAdelaide South Australia
    PublisherAustralian and New Zealand Marketing Academy
    Pages1156-1164
    Number of pages9
    ISBN (Electronic)0868039837
    Publication statusPublished - 2003
    EventAustralian and New Zealand Marketing Academy Conference - Adelaide, SA Australia, Australia
    Duration: 01 Dec 200303 Dec 2003

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference
    Country/TerritoryAustralia
    Period01/12/0303/12/03

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