Measuring a Relationship Management Capability's Performance Outcomes

Denise Jarratt, Costas Katsikeas

Research output: Book chapter/Published conference paperConference paperpeer-review

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Original languageEnglish
Title of host publicationA Celebration of Ehrenberg and Bass
Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
EditorsRachel Dr Kennedy
Place of PublicationAdelaide South Australia
PublisherAustralian and New Zealand Marketing Academy
Number of pages9
ISBN (Electronic)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, SA Australia, Australia
Duration: 01 Dec 200303 Dec 2003


ConferenceAustralian and New Zealand Marketing Academy Conference

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