Measuring a Relationship Management Capability's Performance Outcomes

Denise Jarratt; Costas Katsikeas

Measuring a Relationship Management Capability's Performance Outcomes

Denise Jarratt, Costas Katsikeas

Management and Marketing

Research output: Book chapter/Published conference paper › Conference paper

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Original language	English
Title of host publication	A Celebration of Ehrenberg and Bass
Subtitle of host publication	Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003
Editors	Rachel Dr Kennedy
Place of Publication	Adelaide South Australia
Publisher	Australian and New Zealand Marketing Academy
Pages	1156-1164
Number of pages	9
ISBN (Electronic)	0868039837
Publication status	Published - 2003
Event	Australian and New Zealand Marketing Academy Conference - Adelaide, SA Australia, Australia Duration: 01 Dec 2003 → 03 Dec 2003

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Country	Australia
Period	01/12/03 → 03/12/03

Access to Document

Measuring a Relationship Management Capability's Performance OutcomesAccepted author manuscript, 336 KB

Cite this

Jarratt, D., & Katsikeas, C. (2003). Measuring a Relationship Management Capability's Performance Outcomes. In R. D. Kennedy (Ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 (pp. 1156-1164). Australian and New Zealand Marketing Academy.

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Jarratt, D & Katsikeas, C 2003, Measuring a Relationship Management Capability's Performance Outcomes. in RD Kennedy (ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. Australian and New Zealand Marketing Academy, Adelaide South Australia, pp. 1156-1164, Australian and New Zealand Marketing Academy Conference, Australia, 01/12/03.

Measuring a Relationship Management Capability's Performance Outcomes. / Jarratt, Denise; Katsikeas, Costas.

A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003. ed. / Rachel Dr Kennedy. Adelaide South Australia : Australian and New Zealand Marketing Academy, 2003. p. 1156-1164.

Research output: Book chapter/Published conference paper › Conference paper

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