Measuring a Relationship Management Capability's Performance Outcomes

Denise Jarratt, Costas Katsikeas

Research output: Book chapter/Published conference paperConference paper

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Original languageEnglish
Title of host publicationA Celebration of Ehrenberg and Bass
Subtitle of host publicationMarketing Knowledge, Discoveries and Contribution: ANZMAC 2003
EditorsRachel Dr Kennedy
Place of PublicationAdelaide South Australia
PublisherAustralian and New Zealand Marketing Academy
Pages1156-1164
Number of pages9
ISBN (Electronic)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference - Adelaide, SA Australia, Australia
Duration: 01 Dec 200303 Dec 2003

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
Period01/12/0303/12/03

Cite this

Jarratt, D., & Katsikeas, C. (2003). Measuring a Relationship Management Capability's Performance Outcomes. In R. D. Kennedy (Ed.), A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution: ANZMAC 2003 (pp. 1156-1164). Australian and New Zealand Marketing Academy.