Measuring illicit tobacco using a macro-social marketing lens: The Australian case

Alain Neher; Robert Preece

Measuring illicit tobacco using a macro-social marketing lens: The Australian case

Research output: Book chapter/Published conference paper › Conference paper › peer-review

Original language	English
Title of host publication	International Social Marketing Conference (ISMC) 2022
Publication status	Published - 2022
Event	International Social Marketing Conference 2022: ISMC 2022 - Online Duration: 08 Feb 2022 → 09 Feb 2022 https://www.socialmarketingconference.com.au/

Conference

Conference	International Social Marketing Conference 2022
Abbreviated title	Social Marketing: reflecting, refocusing and reimagining for a sustainable future
Period	08/02/22 → 09/02/22
Internet address	https://www.socialmarketingconference.com.au/

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@inproceedings{4a37cc86257f4434a55b9b1c515b27d2,

title = "Measuring illicit tobacco using a macro-social marketing lens: The Australian case",

keywords = "Macro-social marketing, Illicit tobacco, Policymaking, Australia",

author = "Alain Neher and Robert Preece",

year = "2022",

language = "English",

booktitle = "International Social Marketing Conference (ISMC) 2022",

note = "International Social Marketing Conference 2022 : ISMC 2022, Social Marketing: reflecting, refocusing and reimagining for a sustainable future ; Conference date: 08-02-2022 Through 09-02-2022",

url = "https://www.socialmarketingconference.com.au/",

}

TY - GEN

T1 - Measuring illicit tobacco using a macro-social marketing lens

T2 - International Social Marketing Conference 2022

AU - Neher, Alain

AU - Preece, Robert

PY - 2022

Y1 - 2022

KW - Macro-social marketing

KW - Illicit tobacco

KW - Policymaking

KW - Australia

UR - https://static1.squarespace.com/static/5d6c5a11387da80001589465/t/61f8ab9b1996e162917bf5d7/1643686812373/ISMC2022_Program.pdf

M3 - Conference paper

BT - International Social Marketing Conference (ISMC) 2022

Y2 - 8 February 2022 through 9 February 2022

ER -

Measuring illicit tobacco using a macro-social marketing lens: The Australian case

Conference

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