Measuring illicit tobacco using a macro-social marketing lens: The Australian case

Research output: Book chapter/Published conference paperConference paperpeer-review


Illicit (tax evaded) tobacco is an issue for many countries around the globe as it undermines tobacco prevention and control interventions (Dutta, 2019). Illicit tobacco sales results in a loss of excise revenue for the government, involves criminal activities, and has health concerns as it is more likely to contain contaminants such as bacteria, fungal spores (mould), residue of pesticides and insecticides (Bittoun, 2004; Walsh et al., 2006). In Australia for instance, consumers of illicit tobacco have significantly worse health than smokers of legal tobacco (Aitken et al., 2009).
Original languageEnglish
Title of host publicationInternational social marketing conference, virtual conference, 8-9 February 2022
EditorsJoy Parkinson
Publisher Australian Association of Social Marketing (AASM)
Number of pages5
ISBN (Electronic)9780645304411
Publication statusPublished - 2022
EventInternational Social Marketing Conference 2022: ISMC 2022 - Online
Duration: 08 Feb 202209 Feb 2022 (Program) (Proceedings)


ConferenceInternational Social Marketing Conference 2022
Abbreviated titleSocial Marketing: reflecting, refocusing and reimagining for a sustainable future
OtherThe International Social Marketing Conference (ISMC) aims to bring together social change agents from across Asia-Pacific in a collaboration to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies.
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