Motivational Dimensions of Equestrian Sport Tourists

Andrea Williams

    Research output: Book chapter/Published conference paperConference paper

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    Abstract

    This paper examines competitive equestrian sport tourist motivations for attendance at competitive events in regional Australia. A survey of participants attending three separate competitive equestrian events was conducted and the resultant data were analyised using basic statistical techniques. Additionally,independent t tests were applied to the 7 point Likert scale to compare the results based on day visit verses overnight stay, gender and purpose/discipline forattending (event type). The value of both sport and tourism orientated motives was considered. It was found that these sport tourists are quite homogenous demographically and to some extent also in relation to motivational drivers. For the most part these competitive sport tourists are motivated to attend these events by traditional extrinsic motives relating to competition and the standard of the competition-scape.. Less important are extrinsic sport motives relating to social and relationship development and leisure and recreational motivational drivers for the most part are found to be of little influence on the decision to attend a competition/event. These results provide valuable insight for site/eventmanagement, tourism and local Government decision makers into this potentially large sport tourism market that is ideally suited to rural and regional areas. With supply side competition predicted to increase, improved knowledge and understanding of this sport tourism and event market is vital to maintain and improve competitive advantage.
    Original languageEnglish
    Title of host publication7th International business research conference
    Subtitle of host publicationResearch matters
    EditorsRobert Clift
    Place of PublicationMelbourne, Australia
    PublisherWorld Business Institute
    Pages62-74
    Number of pages13
    Volume4
    ISBN (Electronic)9780980455700
    Publication statusPublished - 2007
    EventInternational Business Research Conference - Sydney, Australia, Australia
    Duration: 03 Dec 200706 Dec 2007

    Conference

    ConferenceInternational Business Research Conference
    CountryAustralia
    Period03/12/0706/12/07

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  • Cite this

    Williams, A. (2007). Motivational Dimensions of Equestrian Sport Tourists. In R. Clift (Ed.), 7th International business research conference: Research matters (Vol. 4, pp. 62-74). World Business Institute.