Studies have suggested that traditional gender identity constructions of farmers tend to accompany conventional methods of farming and so are implicated in stalling the transition to sustainable agriculture. This article attempts to build on this work by exploring how young male farmers construct their masculine identities and how those identity constructions shape and are shaped by their farming practices and the social conditions in which those farming practices are carried out. Reflexivity is a significant part of this process. This exploratory study is based on focus group discussions conducted in one locality in Northern Victoria, among young male dairy farmers. Analysis of the findings supports the existence of a traditional-modern dualism in rural masculine identities. What is also evident is that more open and flexible masculine identities are emerging among young farmers, suggesting that existing tensions in agriculture situated at the nexus of alternative farming practices and traditional agrarian ideology might be a catalyst for change toward more equitable gender relations and sustainable ways of farming.