Not all boomers can ski: Australian news media's depiction of baby boomers & "Tree Change"

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Abstract

Demographic and social change in Australian society is being stimulated by popular interest in the migration patterns of the "Baby Boomer” generation, which constitutes 25% of Australia's population, as they begin to enter retirement. This research presents a qualitative, critical sociological analysis of Australian newspapers depiction of baby boomers in conjunction with the migratory phenomenon “tree change” in corporate industrial news. Findings reveal media stereotypes are inconsistent with Australian Census data and international social research which fails to portray all boomers as a “cashed-up” lot zipping off to their next tree-change destination. Hence, news media are argued to play an active role in reproducing class, gender and ethnic biases about this population.
Original languageEnglish
Title of host publicationPublic sociologies
Subtitle of host publicationLessons and trans-Tasman comparisons
EditorsT. McIntosh
Place of PublicationAuckland, New Zealand
PublisherDept. of Sociology, University of Auckland
Pages1-9
Number of pages9
ISBN (Electronic)9782868691145
Publication statusPublished - 2007
EventJoint Conference of The Australian Sociological Association (TASA) and Sociological Association of Aotearoa New Zealand (SAANZ) - Auckland, New Zealand, New Zealand
Duration: 04 Dec 200707 Dec 2007

Conference

ConferenceJoint Conference of The Australian Sociological Association (TASA) and Sociological Association of Aotearoa New Zealand (SAANZ)
CountryNew Zealand
Period04/12/0707/12/07

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