On the nature of customer-employee relationships

Ken Butcher; Beverley Sparks; Frances O'Callaghan

doi:10.1108/02634500210441549

On the nature of customer-employee relationships

Ken Butcher, Beverley Sparks, Frances O'Callaghan

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

Abstract

Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.

Original language	English
Pages (from-to)	297-306
Number of pages	10
Journal	Marketing Intelligence and Planning
Volume	20
Issue number	5
DOIs	https://doi.org/10.1108/02634500210441549
Publication status	Published - 2002

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title = "On the nature of customer-employee relationships",

abstract = "Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.",

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JO - Marketing Intelligence and Planning

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On the nature of customer-employee relationships

Abstract

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