Organisational ambidexterity: An examination of mediating factors on the relationship between marketing practices and growth - quality of work life ambidexterity

Lanchi Snell, Phyra Sok, Lesley White

Research output: Book chapter/Published conference paperConference paper

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Abstract

Firms that are capable of exploiting existing capabilities and exploring new opportunities are said to be ambidextrous. Drawing on the organisational ambidexterity literature, this study explores how service firms achieve high performance in both economic and non-economic domains. Using a sample of 509 small service firms, this study examines the impact of marketing practices on the business growth ' quality of work life ambidexterity. Findings suggest that the relationship between marketing practices and the growth ' quality of work life ambidexterity is mediated by entrepreneurial self-efficacy and passion for work. We contribute to the literature by demonstrating the importance of individual mechanisms necessary to enable ambidexterity. This study offers empirical evidence for the practice performance relationship of small service firms by investigating mediating variables that impact this relationship to achieve growth quality work of life ambidexterity.
Original languageEnglish
Title of host publicationANZMAC 2013
Subtitle of host publicationEngaging with our future
Place of PublicationAustralia
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Electronic)9780646563305
Publication statusPublished - 2013
EventAustralian and New Zealand Marketing Academy Conference: ANZMAC 2013 - Adelaide Hilton, Adelaide, Australia
Duration: 01 Dec 201304 Dec 2013

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
CountryAustralia
CityAdelaide
Period01/12/1304/12/13

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