Originary Economics and the Genesis of Advertising

Chris Fleming, John O'Carroll

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    Abstract

    In this essay, we outline what we see as the true basis of economics and of advertising. We sketch the minimal qualities of both disciplines, the relationship between them, and their joint place in the originary scene of the human. In modifying (and sometimes dispensing with) traditional accounts of both fields, we hypothesize--but do not at this stage seek to prove--the priority of anthropological economics over other variants, and establish the basis--and again, no more than that--of a new and foundational theory of advertising.
    Original languageEnglish
    Pages (from-to)1-20
    Number of pages20
    JournalAnthropoetics: the journal of generative anthropolgy
    Volume15
    Issue number1
    Publication statusPublished - 2009

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