Perceived risk and trust as antecedents of online purchasing behaviour in the USA gemstone industry

Steven D'Alessandro, Antonia Girardi, Leela Tiangsoongnern

    Research output: Contribution to journalArticlepeer-review

    56 Citations (Scopus)

    Abstract

    The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.
    Original languageEnglish
    Pages (from-to)433-460
    Number of pages28
    JournalAsia Pacific Journal of Marketing and Logistics
    Volume24
    Issue number3
    DOIs
    Publication statusPublished - 2012

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