Perceived risk and trust as antecedents of online purchasing behaviour in the USA gemstone industry

Steven D'Alessandro; Antonia  Girardi; Leela Tiangsoongnern

doi:10.1108/13555851211237902

Perceived risk and trust as antecedents of online purchasing behaviour in the USA gemstone industry

Steven D'Alessandro, Antonia Girardi, Leela Tiangsoongnern

Research output: Contribution to journal › Article › peer-review

64 Citations (Scopus)

Abstract

The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.

Original language	English
Pages (from-to)	433-460
Number of pages	28
Journal	Asia Pacific Journal of Marketing and Logistics
Volume	24
Issue number	3
DOIs	https://doi.org/10.1108/13555851211237902
Publication status	Published - 2012

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abstract = "The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.",

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Perceived risk and trust as antecedents of online purchasing behaviour in the USA gemstone industry

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